TruTone is a line of subtle, and discreet compression wear products designed to blend seamlessly with a wide range of skin tones. This innovative line provides an inclusive alternative to the standard color options on the market, allowing more people to heal with confidence. From compression wraps and braces to knee and wrist sleeves, the product range is tailored for functionality ensuring that the target audience (athletes as well as individuals above 45) can treat injuries without sacrificing personal style or privacy.
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The current market for compression care items—such as wraps, socks, and braces—fails to address the needs of diverse skin tones. The most commonly available colors are beige, white, black, or bright colors, which either do not blend into darker skin tones or draw unnecessary attention to injuries. While some consumers find the aesthetic unappealing, for people of color, the lack of inclusive options highlights a larger issue of underrepresentation in healthcare product design. This creates a disconnect between the healing process and the emotional desire for subtlety, comfort, and dignity. Injuries are personal, and healing should feel empowering.
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+ Conceptualization
+ Research
+ Packaging Design
+ Branding
+ Advertising
+ Copywriting
+ Art Direction
Product line and Shade Range
Packaging Design
Advertising Campaign